Performance Copywriter

About Hypelocal:

• Hypelocal is a performance-first, results-oriented marketing agency that specializes in strategic marketing evolutions. We build tactical frameworks for clients, execute on the strategy, then provide ongoing services to clients as they grow and scale.
• Hypelocal is based in Canada, but our team works entirely remote.
• We serve clients across a breadth of industries and settings, from local businesses, to enterprise SaaS. Diversity of experience is, therefore, an asset.
• Hypelocal is growing fast. If you have long-term goals of advancement and leadership, then there will be boundless opportunity for you at Hype.

Responsibilities:

• Work directly with the Head of Content Marketing and other project leadership to fulfill copy needs across a variety of clients and projects at any given time.
• Take client calls, if necessary, to gather information and transform client vision into compelling copy.
• Create copy for complete website builds or complete website redesigns.
• Create copy for both informational and transactional ads for Facebook, Instagram, LinkedIn, Google, Twitter, and more.
• Create organic social media copy.
• Create SEO-optimized blog content with the goal of achieving organic rank.
• Create email copy for client campaigns that move core metrics, such as open rate and click-through.
• Build frameworks for all of the aforementioned content-based project work.
• Confidently utilize and collaborate with the Hypelocal team across our core tech stack, being ProofHub, Slack, Google Workspace, and HubSpot.
• Be willing to take evening calls/meetings, if necessary.

Skills and Qualifications:

• 3+ years of experience as a demand generation copywriter. You will have project ownership and creative discretion, so you need to have the confidence and the skills to tackle any task. A portfolio of work is an asset.
• A bachelor's degree in a relevant field, such as journalism, english, management, or marketing.
• SEO and CRO knowledge. Most of the copy that Hypelocal produces needs to be done with keyword optimization and conversion optimization in-mind. Experience with keyword research tools such as Ahrefs is an asset.
• Experience with various website builders. As a Performance Copywriter, you may be tasked with the installation of your content on a variety of web platforms, such as WordPress, Wix, Kajabi, LearnWorlds, and more.
• Creative vision. As a Performance Copywriter, we expect your input on design. Words and imagery go hand-in-hand, so we ‘re looking for someone who can visualize their desired outcome and communicate their vision to our designers.