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The Content Marketing Strategy That Created $1M+ in ARR
Competing in a competitive keyword landscape? That is no problem for the Hypelocal team. This SEO-optimized blog strategy coupled with organic social media marketing has led to over $1M in ARR for a mid-sized SaaS company.
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#1 Search Result on Two Search Terms
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300+ Organic Marketing Qualified Leads per year
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$1,000,000 m+ in Annual Recurring Revenue
Company Challenge
Details
Location:
Canada
Employees:
300+
Industry:
SaaS
The client company was investing a lot of resources into the building of a robust SEO strategy, centered around keyword-targeted blogs.
How we Helped
- A third-party conducted in-depth keyword research to identify a budding opportunity on a topic that was high-intent amongst the client’s audience.
- Then we created sales funnels that actually generate results. Our digital advertising funnels demonstrated a 1100% ROI month-over-month through the use of Google Ads and Facebook Ads.
- Content production began and a 2,000+ word, conversion optimized blog with custom graphics was produced.
- The blog was published, promoted on organic social channels and left to simmer for a couple of months.
- Within three months, the blog had claimed the #1 search result on two terms with a few hundred monthly searches each.
- Within another six months, the blog had generated hundreds of MQLs for the client.
- Over the following calendar year, the same blog lead to the close of two deals, combining for greater than $1M in ARR.
Result and Impact
It has been over three years since the blog was published, yet it continues to be a top contributor to inbound organic leads for the client, averaging over 300 MQLs and dozens of closed deals every year.