The Content Marketing Strategy That Created $1M+ in ARR

The client company was investing a lot of resources into the building of a robust SEO strategy, centered around keyword-targeted blogs.

• A third-party conducted in-depth keyword research to identify a budding opportunity on a topic that was high-intent amongst the client’s audience.
• Then we created sales funnels that actually generate results. Our digital advertising funnels demonstrated a 1100% ROI month-over-month through the use of Google Ads and Facebook Ads.
• Content production began and a 2,000+ word, conversion optimized blog with custom graphics was produced.
  
• The blog was published, promoted on organic social channels and left to simmer for a couple of months.
  
• Within three months, the blog had claimed the #1 search result on two terms with a few hundred monthly searches each.
  
• Within another six months, the blog had generated hundreds of MQLs for the client.
  
• Over the following calendar year, the same blog lead to the close of two deals, combining for greater than $1M in ARR.

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It has been over three years since the blog was published, yet it continues to be a top contributor to inbound organic leads for the client, averaging over 300 MQLs and dozens of closed deals every year.