The Content Marketing Strategy That Created $1M+ in ARR

The Hypelocal team is renowned for their performance, SEO-focused, copywriting capabilities. In this instance, we strategically crafted a keyword-targeted blog that claimed two #1 search results, drove thousands of annual web visits, and led to the close of two of the companies largest deals to-date.

#1 Search Result on Two Search Terms

300+ Organic Marketing Qualified Leads per year

$1,000,000 m+ in Annual Recurring Revenue

Company Challenge

The client company was investing a lot of resources into the building of a robust SEO strategy, centered around keyword-targeted blogs. 


Location:  Canada
Employees:  300+
Industry:  SaaS

How We Helped

  • A third-party conducted in-depth keyword research to identify a budding opportunity on a topic that was high-intent amongst the client’s audience.
  • Then we created sales funnels that actually generate results. Our digital advertising funnels demonstrated a 1100% ROI month-over-month through the use of Google Ads and Facebook Ads. 
  • Content production began and a 2,000+ word, conversion optimized blog with custom graphics was produced.
  • The blog was published, promoted on organic social channels and left to simmer for a couple of months.
  • Within three months, the blog had claimed the #1 search result on two terms with a few hundred monthly searches each.
  • Within another six months, the blog had generated hundreds of MQLs for the client.
  • Over the following calendar year, the same blog lead to the close of two deals, combining for greater than $1M in ARR.

Result and Impact

It has been over three years since the blog was published, yet it continues to be a top contributor to inbound organic leads for the client, averaging over 300 MQLs and dozens of closed deals every year.

Talk to us today about the opportunity in building an inbound organic program that will serve your business for months and years to come.